media marketing and purchase intentions, and that is according to before analysis by Search engine marketing and Park (2018) that implies brand
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the outcome did not help the mediation result of brand have confidence in on the relationship social media marketing and purchase intent
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Info Investigation was done using PLS-SEM methodologies by means of Sensible PLS, specially fitted to exploratory investigate. The results highlight the substantial influence of social media marketing on purchase intention. Moreover, the research reveals that online buyer engagement plays a partial mediating part in the relationship amongst social media marketing and purchase intention.